Local Wisdom and Identity Represented by Pudak
DOI:
https://doi.org/10.21776/ub.alphabet.2018.01.01.05Keywords:
local wisdom, traditional snack, pudak, natural packaging, identityAbstract
As an archipelago, Indonesia is rich in cultures that exist and grow in its unique regions. It could be influenced by people's habits, thoughts, acts, and geographical characteristics, creating certain values, rec-ognized as local wisdom. Gresik, a small city at the edge of East Java northern coast, has distinctive features; one of them is its traditional snack: Pudak. Traditional snacks are typical because they can be found only in specific regions. As a traditional snack, Pudak has a unique package made of natural material, that is ope. As a cultural product, Pudak and its packaging have interesting local values. This research shows that the making process, packaging materials, and packaging process of Pudak which are the local wisdom and the identity of Gresik. This identity is important because in this globalization era, many people do not know or even care about the cultural meaning of traditional snacks.References
Alfian, M. (2013). Potensi kearifan lokal dalam pembentukan jati diri dan karakter bangsa. Proceedings of the 5th International Conference on Indonesian Studies: “Ethnicity and Globalizationâ€.
Inigresik.com. (2015). Sejarah dan proses pembuatan pudak. Retrieved from http://www. inigresik.com/2015/03/sejarah-dan-proses -pembuatan-pudak.html
Klimchuck, M. R., & Krasovec, S. A. (2007). Desain kemasan perencanaan merek produk yang berhasil mulai dari konsep sampai penjualan. Jakarta: Erlangga.
Leary, M. R., & Tangney, J. P. (Eds). (2012). Handbook of self and identity. New York: The Guilford Press.
Roth, L. (1990). Packaging design: An introduction. New York.
Sabana, S. (2000). Kemasan sebelum kertas dan plastik: Data, permasalahan dan prospeknya. Jurnal Seni Rupa dan Desain, 1(1), 1-4.
Suharsih. (23 April 2016). Pudak Cap Kuda. (Natadjaja, Listia & Yuwono, Elisabeth Christine, Pewawancara)
Weedon, C. (2004). Identity and culture: Narratives of difference and belonging. Maidenhead: Open University Press.
Wirya, I. (1999). Kemasan yang menjual. Jakarta: Gramedia Pustaka Utama.
